Q1: Winter to Spring Transition
🗓️ January - Foundation Building
Focus Areas:
- • Rodent control (cold weather drives them inside)
- • Annual contract renewals
- • Commercial account acquisition
- • Planning and preparation
Marketing Campaigns:
- • "New Year, Pest-Free Home" promotion
- • Early bird spring prep discounts
- • Rodent inspection special
- • Email: Year in review + preview
Pro Tip: January is slow for residential but perfect for B2B outreach. Target restaurants doing deep cleans and offices planning annual contracts.
🗓️ February - Pre-Season Preparation
Focus Areas:
- • Termite awareness (swarm season coming)
- • Crawl space inspections
- • Pre-emergent treatments
- • Staff hiring and training
Marketing Campaigns:
- • Valentine's "Love Your Home" campaign
- • Termite inspection promotions
- • "Beat the Spring Rush" messaging
- • Social: Educational content series
Revenue Opportunity: Pre-sell spring services at 15% discount. Creates cash flow and locks in busy season appointments.
🗓️ March - Spring Launch
Focus Areas:
- • Ant prevention (before they emerge)
- • Termite swarm response
- • Mosquito service launch
- • Spring cleaning tie-ins
Marketing Campaigns:
- • "Spring Pest Prevention" blitz
- • St. Patrick's Day "Get Lucky" offer
- • Quarterly service sign-up push
- • Google Ads: Increase budgets 40%
Critical Month: March sets the tone for your entire year. Companies that capture March customers typically retain them through October.
Q2: Peak Season Surge
🗓️ April - Full Throttle
Focus Areas:
- • Ant invasions (peak season)
- • Termite treatments
- • Bee and wasp removal
- • Mosquito barrier treatments
Marketing Campaigns:
- • Earth Day eco-friendly focus
- • "April Showers Bring... Pests"
- • Referral program launch
- • Facebook: Urgent response ads
April Goal: Capture 15% of annual revenue. Focus on immediate response and same-day service capabilities.
🗓️ May - Maximum Momentum
Focus Areas:
- • Everything is active
- • Tick and flea treatments
- • Outdoor event prep
- • New construction pre-treats
Marketing Campaigns:
- • Mother's Day "Protect Your Nest"
- • Memorial Day BBQ pest-free promo
- • Graduation party pest protection
- • Reviews: Push happy customers
Capacity Warning: May often exceeds capacity. Premium pricing acceptable. Focus on quarterly/annual contracts over one-time services.
🗓️ June - Summer Expansion
Focus Areas:
- • Mosquito and outdoor pests
- • Commercial properties
- • Vacation home services
- • Pool area treatments
Marketing Campaigns:
- • Father's Day "Defend Your Domain"
- • Summer vacation prep packages
- • July 4th party protection
- • Content: Summer pest guides
Q3: Summer Peak to Fall Transition
🗓️ July - Height of Season
Focus Areas:
- • Peak mosquito season
- • Stinging insects
- • Spider control
- • Outdoor entertainment areas
Marketing Campaigns:
- • "Summer Special" bundled services
- • Back-to-school prep (dorms, schools)
- • Beat the heat indoor pest push
- • Social: User-generated content
🗓️ August - Late Summer Push
Focus Areas:
- • Wasp nest removal
- • Fall invader prevention
- • School and daycare services
- • Late summer ant surges
Marketing Campaigns:
- • Back-to-school special offers
- • End of summer cleanup
- • Labor Day weekend promos
- • Email: Fall prep education
🗓️ September - Fall Prevention
Focus Areas:
- • Fall invaders (spiders, crickets)
- • Overwintering pest prevention
- • Rodent exclusion prep
- • Commercial renewals
Marketing Campaigns:
- • "Fall Invader" prevention push
- • Oktoberfest pest-free events
- • Q4 commercial contracts
- • Google Ads: Shift to prevention
Q4: Fall Wind-Down & Holiday Season
🗓️ October - Overwintering Focus
Focus Areas:
- • Rodent prevention surge
- • Spider treatments
- • Attic and crawlspace sealing
- • Wildlife exclusion
Marketing Campaigns:
- • Halloween "Scary Pests" campaign
- • "Winterize Your Home" packages
- • Q1 contract pre-sales
- • Content: Winter prep guides
Strategy Shift: October marks the transition from reactive to preventive messaging. Focus on protection and peace of mind for winter.
🗓️ November - Holiday Preparation
Focus Areas:
- • Indoor pest prevention
- • Guest-ready treatments
- • Commercial holiday prep
- • Storage area treatments
Marketing Campaigns:
- • Thanksgiving "Guest-Ready" homes
- • Black Friday service deals
- • Gift certificate promotions
- • Reviews: Year-end push
Hidden Opportunity: Many competitors slow down in November. Aggressive marketing here captures market share for next year.
🗓️ December - Year-End & Planning
Focus Areas:
- • Rodent control emphasis
- • Annual contract renewals
- • Customer appreciation
- • Next year planning
Marketing Campaigns:
- • Holiday card campaign
- • "New Year Resolution" pre-sales
- • Thank you customer events
- • Tax-deduction B2B push
December Focus: Relationship building and retention. Companies that engage customers in December see 23% higher retention rates.
Content Marketing Calendar
Blog Post Topics by Month
January: "10 Signs of Winter Rodent Infestation"
February: "Termite Swarm Season Preparation"
March: "Spring Pest Prevention Checklist"
April: "Why Ants Invade in Spring"
May: "Mosquito Control for Outdoor Events"
June: "Summer Pest-Proofing Your Home"
July: "Stinging Insect Safety Guide"
August: "Back-to-School Pest Prevention"
September: "Fall Invader Identification Guide"
October: "Winterizing Against Rodents"
November: "Holiday Guest Prep Checklist"
December: "Year in Review: Top Pest Trends"
Social Media Themes
Monday
Monday (education)
Tuesday
Tuesday (DIY prevention)
Wednesday
That Bug? (ID help)
Thursday
Thursday
Friday
Fact Friday
Saturday
Spotlight
Marketing Budget Allocation by Month
Recommended Monthly Spend Distribution
| Month | % of Annual Budget | Google Ads | Social/Email | Print/Other |
|---|---|---|---|---|
| January | 4% | 40% | 40% | 20% |
| February | 5% | 45% | 40% | 15% |
| March | 10% | 60% | 30% | 10% |
| April | 13% | 70% | 25% | 5% |
| May | 15% | 65% | 30% | 5% |
| June | 12% | 60% | 35% | 5% |
| July | 10% | 55% | 40% | 5% |
| August | 8% | 50% | 40% | 10% |
| September | 7% | 45% | 45% | 10% |
| October | 6% | 40% | 45% | 15% |
| November | 5% | 35% | 50% | 15% |
| December | 5% | 30% | 50% | 20% |