1. Foundation: Google Business Profile Optimization
Your Google Business Profile (formerly Google My Business) is the cornerstone of local SEO for pest control companies. It's often the first thing potential customers see when searching for pest control services in their area.
Key Optimization Steps:
- ✓ Complete every section of your profile (100% completion)
- ✓ Add all service categories relevant to pest control
- ✓ Upload high-quality photos (minimum 20 photos)
- ✓ Create Google Posts weekly
- ✓ Respond to all reviews within 24 hours
- ✓ Add detailed service areas
- ✓ Keep hours updated (including holidays)
Pro Tip:
Use the "Products" section to showcase specific pest treatments (termite control, bed bug treatment, etc.) with prices. This increases visibility for service-specific searches and can improve click-through rates by 23%.
2. Website Local SEO Optimization
Your website needs to send strong local relevancy signals to Google. This involves both technical SEO and content optimization.
Technical Optimization Checklist:
- ☐ NAP consistency across all pages
- ☐ Schema markup for local business
- ☐ Location pages for each service area
- ☐ Mobile-responsive design
- ☐ Fast page load speed (under 3 seconds)
- ☐ SSL certificate installed
- ☐ XML sitemap submitted to Google
Schema Markup Template:
{
"@context": "https://schema.org",
"@type": "PestControl",
"name": "Your Pest Control Company",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "City",
"addressRegion": "ST",
"postalCode": "12345"
},
"telephone": "(555) 123-4567",
"url": "https://yourwebsite.com",
"areaServed": ["City1", "City2", "City3"]
}
3. Building Local Citations
Citations are online mentions of your business name, address, and phone number. They're crucial for local search rankings.
Top Pest Control Directories:
- • PestControlDirectory.com
- • Angie's List
- • HomeAdvisor
- • Thumbtack
- • Pest Control Technology
- • NPMA Member Directory
General Business Directories:
- • Yelp
- • Yellow Pages
- • Bing Places
- • Apple Maps
- • Facebook Business
- • Better Business Bureau