Hero Section Optimization Tests
+156% Conversion
Control (Static Image)
- • Stock photo of technician
- • Static headline and CTA
- • Conversion rate: 2.3%
Winner (Video)
- • 15-second treatment video loop
- • Shows actual pest elimination
- • Conversion rate: 5.9%
+89% Conversion
2.1% CVR
3.2% CVR
3.97% CVR
+76% Conversion
Winner: 4.2%
Form & Lead Capture Tests
+119% Conversion
Control (Single Form)
- • 8 fields visible at once
- • 47% form abandonment
- • Conversion rate: 3.7%
Winner (Multi-Step)
- • Step 1: Pest type (1 click)
- • Step 2: Contact info (3 fields)
- • Conversion rate: 8.1%
+67% Conversion
Winner
| Control | Name, Email, Phone, Address, City, Zip, Pest Type, Property Type | 2.4% | ||
| Test A | Name, Email, Phone, Zip, Pest Type | 3.3% | ||
| Name, Phone, Zip | 4.0% |
Trust & Credibility Tests
+132% Conversion
Elements Tested:
- • BBB A+ Rating badge
- • Licensed & Insured badge
- • 500+ Five-Star Reviews badge
- • Satisfaction Guarantee badge
+94% Conversion
Control
- • Static testimonial section
- • 3 cherry-picked reviews
- • Conversion rate: 2.7%
Winner
- • Live Google Reviews feed
- • Shows last 10 reviews
- • Conversion rate: 5.24%
Urgency & Scarcity Tests
+184% Conversion
Control
- • "$50 off first treatment"
- • No time limit mentioned
- • Conversion rate: 2.1%
Winner
- • Same offer with countdown timer
- • "Expires in 24 hours"
- • Conversion rate: 5.96%
+73% Conversion
Interactive Elements Tests
+247% Conversion
Control
- • Contact form only
- • Phone number in header
- • Conversion rate: 1.7%
Winner
- • Proactive chat after 30 seconds
- • "Chat with a pest expert"
- • Conversion rate: 5.9%
+108% Conversion
Control
- • Standard service pages
- • Text descriptions only
- • Conversion rate: 2.3%
Winner
- • "Identify Your Pest" tool
- • Visual quiz → custom quote
- • Conversion rate: 4.78%
All 27 Tests Ranked by Impact
| 1 | Live Chat Widget | +247% | Medium |
| 2 | Urgency Timer | +184% | Easy |
| 3 | Video Background | +156% | Medium |
| 4 | Trust Badges | +132% | Easy |
| 5 | Multi-Step Form | +119% | Medium |
| 6 | Pest Identifier | +108% | Hard |
| 7 | Live Reviews | +94% | Medium |
| 8 | Headline Testing | +89% | Easy |
| 9 | CTA Optimization | +76% | Easy |
| 10 | Availability Counter | +73% | Medium |
| 11 | Field Reduction | +67% | Easy |
| 12 | Exit Intent Popup | +61% | Easy |
| 13 | Mobile Click-to-Call | +58% | Easy |
| 14 | Social Proof Popup | +52% | Easy |
| 15 | Pricing Calculator | +49% | Hard |
| 16 | FAQ Section | +44% | Easy |
| 17 | Before/After Gallery | +41% | Medium |
| 18 | Team Photos | +38% | Easy |
| 19 | Service Area Map | +35% | Medium |
| 20 | Guarantee Badge | +32% | Easy |
| 21 | Speed Optimization | +29% | Hard |
| 22 | Progress Bar | +26% | Easy |
| 23 | Sticky Header | +23% | Medium |
| 24 | Testimonial Videos | +20% | Hard |
| 25 | Awards Section | +17% | Easy |
| 26 | Dark Mode Option | +14% | Medium |
| 27 | Breadcrumbs | +11% | Easy |