From $1.2M to $4.8M in 18 Months
How Apex Pest Solutions quadrupled revenue through strategic SEO and paid advertising
The Challenge
When Apex Pest Solutions came to us in January 2023, they were facing significant challenges despite having a strong reputation in the Dallas-Fort Worth market:
- growth: Revenue had plateaued at $1.2M annually for the past two years
- customer acquisition costs: Spending $180 per new customer through traditional marketing channels
- online visibility: Ranking on page 3-4 for most commercial keywords in their market
- revenue dips: 40% revenue drop during winter months with no strategy to compensate
- service area: Only serving 5 zip codes despite demand from surrounding areas
Initial Assessment
"We knew we had a great service, but we couldn't figure out how to reach more customers cost-effectively. Our phone was ringing, but not enough, and our close rate was suffering because leads weren't pre-qualified."
— John Martinez, CEO, Apex Pest Solutions
Our Strategy
Phase 1: Foundation (Months 1-3)
- ✓ Complete website redesign focused on conversion
- ✓ Local SEO optimization for 25 target keywords
- ✓ Google Business Profile overhaul
- ✓ Set up conversion tracking and analytics
- ✓ Launch review generation campaign
Phase 2: Acceleration (Months 4-9)
- ✓ Launch Google Ads with 5 optimized campaigns
- ✓ Implement Facebook retargeting
- ✓ Create 50+ location-specific landing pages
- ✓ Begin content marketing program
- ✓ Expand service area targeting
Phase 3: Scale (Months 10-18)
- ✓ Double ad spend with maintained ROAS
- ✓ Launch commercial pest control division
- ✓ Implement marketing automation
- ✓ Add 15 new service areas
- ✓ Create referral partner program
Phase 4: Optimize (Ongoing)
- ✓ A/B test all landing pages
- ✓ Refine bidding strategies
- ✓ Implement dynamic pricing
- ✓ Launch YouTube advertising
- ✓ Create customer retention program
Implementation Details
SEO & Content Strategy
We identified 127 high-value keywords with combined monthly search volume of 45,000. Our content strategy focused on:
- • Creating in-depth pest guides for the 15 most common pests in Texas
- • Publishing bi-weekly blog posts targeting long-tail keywords
- • Building location pages for all 38 cities in their service area
- • Developing seasonal content calendars for peak pest seasons
Result: Achieved first-page rankings for 89 target keywords within 6 months
Google Ads Campaign Structure
We restructured their Google Ads account from 2 poorly organized campaigns to 8 highly targeted campaigns:
Residential Campaigns:
- • General Pest Control
- • Termite Services
- • Bed Bug Treatment
- • Emergency Services
Commercial Campaigns:
- • Restaurant Pest Control
- • Office Buildings
- • Healthcare Facilities
- • Property Management
Result: Reduced cost per click by 43% while increasing conversion rate to 12.3%
Conversion Rate Optimization
The new website design focused entirely on conversion:
- • Reduced page load time from 6.2 to 1.8 seconds
- • Added live chat with 24/7 availability
- • Implemented dynamic phone number tracking
- • Created urgency with limited-time offers
- • Added trust badges and customer testimonials
- • Simplified quote form from 12 to 4 fields
Result: Website conversion rate increased from 2.1% to 8.7%
The Results
Month-by-Month Revenue Growth
| Period | Revenue | Growth | Customers |
|---|---|---|---|
| Q1 2023 (Baseline) | $300,000 | - | 135 |
| Q2 2023 | $420,000 | +40% | 267 |
| Q3 2023 | $680,000 | +62% | 445 |
| Q4 2023 | $850,000 | +25% | 578 |
| Q1 2024 | $1,100,000 | +29% | 689 |
| Q2 2024 | $1,450,000 | +32% | 733 |
Client Testimonial
"Working with AQuality has been transformative for our business. We went from struggling to grow to having to hire 8 new technicians to keep up with demand. The systematic approach to marketing has given us predictable, scalable growth that we can count on. Our only regret is not starting sooner."
— John Martinez, CEO, Apex Pest Solutions
Key Takeaways
1. Foundation First
Before scaling paid advertising, we ensured the website could convert traffic effectively. This foundation work multiplied the impact of every marketing dollar spent.
2. Data-Driven Decisions
Every decision was based on data. We tracked everything from call sources to technician close rates, allowing us to optimize the entire customer journey.
3. Systematic Expansion
Rather than trying to serve everyone, we expanded methodically into adjacent zip codes only after dominating our core market.
4. Quality Over Quantity
We focused on attracting high-value customers (quarterly and annual contracts) rather than one-time services, improving lifetime customer value by 240%.
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