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PPC Analytics
Complete Guide

Google Ads for Pest Control Companies

Step-by-step playbook for running profitable Google Ads campaigns that generate quality pest control leads.

60 min read
35 Campaign Templates
3.8x Avg ROAS

1. Campaign Setup & Structure

A well-structured Google Ads account is the foundation of profitable pest control campaigns. Poor structure leads to wasted spend and missed opportunities.

Recommended Campaign Structure:

  • Campaign 1: Brand Keywords (Your Company Name)
  • Campaign 2: General Pest Control Services
  • Campaign 3: Specialized Services (Termites, Bed Bugs, etc.)
  • Campaign 4: Emergency/Same-Day Services
  • Campaign 5: Commercial Pest Control
  • Campaign 6: Competitor Campaigns (if budget allows)

Budget Allocation Strategy:

Based on analysis of $2M+ in pest control ad spend, here's the optimal budget distribution:

  • • 10% - Brand campaigns (lowest CPA, highest conversion rate)
  • • 40% - General pest control (highest volume)
  • • 25% - Specialized services (higher value customers)
  • • 15% - Emergency services (premium pricing opportunity)
  • • 10% - Testing & expansion

2. Keyword Research & Selection

Keyword selection can make or break your campaigns. Focus on commercial intent keywords that indicate buying readiness.

High-Value Keywords:

  • • "pest control near me"
  • • "exterminator [city]"
  • • "termite inspection cost"
  • • "emergency pest control"
  • • "commercial pest control services"
  • • "bed bug treatment [city]"

Keywords to Avoid:

  • • "DIY pest control"
  • • "home remedies for ants"
  • • "pest control products"
  • • "how to get rid of"
  • • "pest identification"
  • • Generic single words ("bugs", "ants")

Negative Keyword List:

Add these as negative keywords to all campaigns to prevent wasted spend:

DIY, free, cheap, jobs, career, employment, salary, training, certification, license, school, course, supplies, products, spray, trap, bait, pesticide

3. Bidding Strategies That Work

For New Campaigns (0-30 days):

Start with Manual CPC or Maximize Clicks with a bid cap. This allows you to gather data while controlling costs.

  • • Set max CPC at 50% of your target CPA
  • • Monitor search impression share daily
  • • Adjust bids every 3-4 days based on performance

For Mature Campaigns (30+ days, 50+ conversions):

Switch to Target CPA or Maximize Conversions with a target CPA.

  • • Set target CPA at 80% of your actual CPA from manual bidding
  • • Give the algorithm 2-3 weeks to optimize
  • • Don't make major changes during learning period

Want the Complete Google Ads Playbook?

Get our full 75-page Google Ads guide with campaign templates, ad copy formulas, and optimization checklists.

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