1. Content Foundation & Strategy
Before writing a single word, you need a clear content strategy aligned with your business goals and customer journey.
Essential Pages Every Pest Control Site Needs:
- ✓ Homepage: Brand introduction + primary services
- ✓ Service Pages: Individual pages for each major service
- ✓ Location Pages: Pages for each service area/city
- ✓ About Page: Company story, team, credentials
- ✓ Contact Page: Multiple ways to reach you
- ✓ Reviews/Testimonials: Social proof page
- ✓ Blog: Educational content + SEO
Key Principle: Every page should have ONE primary goal. Don't try to do everything on every page.
2. Homepage Content Framework
Your homepage is your digital storefront. It needs to quickly communicate who you are, what you do, and why visitors should choose you.
Homepage Structure (Top to Bottom):
Hero Section
- • Clear headline: What you do + Location
- • Subheadline: Your unique value proposition
- • Primary CTA: "Schedule Inspection" or "Get Free Quote"
- • Trust elements: Years in business, reviews, certifications
Services Overview
- • 6-8 primary services with icons
- • Brief description (1-2 sentences each)
- • Link to detailed service pages
Why Choose Us
- • 3-5 key differentiators
- • Same-day service, eco-friendly, guarantees, etc.
Social Proof
- • Review highlights with ratings
- • Customer testimonials
- • Trust badges (BBB, certifications)
Service Area
- • Map showing coverage
- • List of cities served
Final CTA
- • Repeat main offer
- • Emergency contact option
Example Headline: "Professional Pest Control Services in [City] - Same Day Service Available"
Subheadline: "Eco-friendly pest solutions backed by our 100% satisfaction guarantee.
Licensed, insured, and trusted by [X] local families since [Year]."
3. Service Page Templates
Each service needs its own dedicated page targeting specific search intent and providing comprehensive information.
Service Page Structure:
- 1. Hero with Specific Problem: "Bed Bug Infestation? We'll Eliminate Them Completely"
- 2. The Problem Section: Describe signs, risks, why immediate action is needed
- 3. Our Solution: Your process, methods, timeline
- 4. Why Our Service is Different: Technology, approach, guarantees
- 5. Process Breakdown: Step-by-step what happens during service
- 6. Pricing/Packages: If comfortable sharing, or "starts at $X"
- 7. FAQ Section: Service-specific common questions
- 8. CTA: Schedule service or free inspection
Word Count Target: Aim for 1,500-2,500 words per service page for strong SEO performance. Include location mentions naturally throughout.
4. About & Trust Building
Your About page is where trust is won or lost. It's one of the most visited pages on your site.
About Page Must-Haves:
- Origin Story: Why you started the business (make it personal)
- Mission & Values: What drives you beyond profit
- Team Photos: Put faces to the name (builds trust)
- Credentials: Licenses, certifications, associations
- Community Involvement: Local sponsorships, charity work
- Experience: Years in business, customers served, success stories
Pro Tip: End your About page with a CTA that invites them to experience your service: "Now that you know our story, let us help write yours. Schedule your free inspection today."
5. Location Pages Strategy
Location pages are essential for local SEO and capturing searches like "pest control in [city]."
Location Page Template:
- ✓ Title: "Pest Control in [City], [State] | [Company Name]"
- ✓ Local introduction: "Serving [City] since [Year]"
- ✓ City-specific information: Local pest issues common to area
- ✓ Neighborhoods served: List specific areas within city
- ✓ Local testimonials: Reviews from customers in that city
- ✓ Service area map: Visual representation
- ✓ Local phone number: If you have one
- ✓ Directions: How to reach you from that city
Avoid Thin Content: Don't just duplicate the same content with city name swaps. Add genuine local information, stats, and unique content for each page (min 800 words).
6. Blog Content Plan
A blog drives organic traffic, establishes expertise, and provides content to share on social media.
Content Pillars for Pest Control:
- • "How to Identify Common Household Pests"
- • "DIY Prevention Tips for [Pest Type]"
- • "When to Call a Professional vs. DIY"
- • "Spring Pest Prevention Checklist"
- • "Summer Ant Control Guide"
- • "Winterizing Your Home Against Rodents"
- • "Signs You Have a Termite Problem"
- • "Health Risks of Pest Infestations"
- • "Cost of Ignoring Pest Problems"
- • "Most Common Pests in [City]"
- • "[City] Pest Control Regulations"
Publishing Frequency: Aim for 2-4 blog posts per month. Consistency matters more than volume. Always include a CTA at the end of each post.
7. Conversion Optimization
Great content doesn't matter if it doesn't convert visitors into leads. Here's how to optimize for conversions.
Conversion Best Practices:
- ✓ Clear CTAs: Every page needs obvious next step
- ✓ Multiple Contact Options: Phone, form, chat, email
- ✓ Click-to-Call Buttons: Especially on mobile
- ✓ Reduce Friction: Short forms (name, phone, service needed)
- ✓ Urgency Elements: "Same-day service available"
- ✓ Trust Signals: Reviews, certifications, guarantees
- ✓ Visual Hierarchy: Guide eyes to important elements
8. SEO Best Practices
Optimize every page for search engines while keeping content natural and helpful for humans.
On-Page SEO Checklist:
- ✓ Target keyword in H1, first paragraph, and naturally throughout
- ✓ Descriptive H2/H3 headings with keyword variations
- ✓ Meta title (50-60 characters) with keyword + location
- ✓ Meta description (150-160 characters) with CTA
- ✓ Image alt text describing images with keywords when relevant
- ✓ Internal links to related pages/services
- ✓ Schema markup for local business, reviews, services
- ✓ Mobile-friendly formatting (short paragraphs, bullet points)
Content Length: For competitive keywords, aim for comprehensive content: Homepage (800-1200 words), Service pages (1500-2500 words), Blog posts (1000-2000 words).
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