AQuality · A Modern Labyrinth resource
Marketing budget scenario calculator
Change the assumptions to explore a planning scenario. The starting values are illustrative, not industry averages, budget recommendations or a forecast. Your entries stay in this page and are not sent by the calculator.
Scenario arithmetic
- Annual spend at your chosen percentage
- Monthly spend if divided evenly
- Additional annual revenue goal
- New customers implied by that goal
- Spend per implied new customer
- Monthly inquiries implied by your close rate
Customers and monthly inquiries are rounded up to whole numbers. “Spend per implied new customer” divides the scenario spend by that rounded customer count; it is not a measured acquisition cost. A zero growth goal has no implied new customers and no per-customer value.
How the calculation works
- Annual spend = current annual revenue × chosen spend percentage.
- Additional revenue goal = current annual revenue × chosen growth percentage.
- New customers = additional revenue goal ÷ first-year revenue per new customer, rounded up.
- Monthly inquiries = new customers ÷ 12 ÷ assumed inquiry-to-customer rate, rounded up.
Decide channel allocation separately using verified demand, actual costs and staff capacity. Before paying for more traffic, follow the website inquiry checklist to check whether requests reach the right person.